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Jon Henshaw, Internet strategist and Partner with Nashville-based Sitening, today launches Raven, a web-based set of tools to manage search engine optimization for Webmasters, SEO Specialists, and Search Marketers. “There are lots of individual SEO Tools available, but none of them work seamlessly together like Raven does. Raven brings together the four essential components of the search engine optimization process – research and analysis, link building, performance tracking and robust reports. Instead of having to bookmark and visit several different tool sites, manage link campaigns with a confusing mess of Excel spreadsheets and then spending hours tracking performance and putting together reports, you can do all of that quickly and efficiently with Raven,” shared Jon, who has been working on the product since mid 2007

“We originally started developing Raven in July of 2007. It’s been slow going, because we only worked on it in our spare time,” he said, while also sharing that he has been managing an ongoing stream of client work throughout the development phase. Towards the end of the year, however, Jon helped raise an angel investment to increase capacity. “That investment enabled us to not give away too much ownership in the company, while giving us enough capital to ramp up on developer resources and time. For example, the Angel investment enabled us to build a Firefox toolbar – something that we think adds a great deal of value to the service.” Though the product officially launches today, Jon and his team will be continuing to roll out new features every couple weeks through 2008. Chief among them will be the ability to track search engine performance outside of the US and agency-focused features like an API and white-label version of Raven.