Feinberg Launches Saturday Soldier Campaign
Vanderbilt Senior, Alex Feinberg has brought a new trend to Vandy’s campus and athletic teams across the country. This second baseman for the nationally ranked Commodores recently introduced the “Saturday Soldier” battle band as a means to help the families of wounded and deceased soldiers in Iraq. This 21 year old economics major has successfully branded his idea and the bands can be found on players from about 25 major conference football teams. Feinberg states that, “When I started it, I wanted to create a product that college athletes would be really excited to wear. From what I’ve seen it is working out very well because college athletes want to wear everything with the Saturday Soldier brand name on it.” The proceeds from the bands go to two charities, Intrepid Fallen Heroes Fund and the Fisher House Foundation (www.fisherhouse.org). For more information, or to order a Saturday Soldier battle band, visit saturdaysoldier.com